Search engines (like Google and Bing) organize, catalog, index, sort and arrange web pages on the Internet in order to provide users with search results that meet their needs. Search engines are an integral part of people’s online experience – 93% of online interactions start with searching engines! They allow people to locate answers to their questions about products/ services/ information/ entertainment etc. Search engine optimization (or SEO) is the practice of developing strategies which increase a website’s rankings in search engines’ results pages.

Search engine optimization may appear mysterious at first, but its origins lie more in practical realities. SEO practitioners who succeed are those who understand that creating the optimal search experience for users, or “searchers”, is their goal and create best practices accordingly.

SEO encompasses numerous activities and tactics, but can generally be divided into two main categories: on-page and off-page SEO. On-page SEO refers to activities performed directly on websites – for instance ensuring mobile devices are compatible and using relevant keywords within page titles, descriptions, and headlines (H1). Off-page SEO involves building links from other websites back to yours which will increase its search engine rankings and help your search engine presence.

No matter your SEO experience level or experience level, setting clear objectives and tracking progress are vitally important in order to assess if your efforts are having an effect and your strategy is successful. This way you’ll know if they have.

Setting KPIs (key performance indicators) for your campaign can help you monitor and analyze its success as well as make necessary improvements. Data from Google Analytics or another analytics platform such as Adobe Marketing Cloud may also assist in tracking its success and identify any areas for improvement.

Once you have established the key metrics of your campaign, the next step should be planning the specific tactics that will be employed. As SEO is an ongoing process, make sure to regularly evaluate and tweak your plan as necessary so that your website performs at its peak performance.

Are You Search Engine Optimized (SEO) Ready? Reach Out Now! At our digital marketing agency, we have over 10 years’ experience helping businesses optimize their websites with SEO strategies that grow businesses online. Let us see if we can assist with growing yours too!